My video went viral, I got 200K views and 100K followers but why nobody interested to buy? I’m Mia, and I’ve been on quite the journey with my marshmallow cookies. Running a small business making these delightful treats, I decided to dip my toes into the world of digital marketing until I reached my target views number. Why? Well, TikTok seemed like the place to be with its shiny new seller shop platform. So, armed with my baking skills and a heart full of hope, I dove into the world of TikTok hoping to go viral much easier.
It wasn’t easy, let me tell you. I posted videos consistently, hoping to catch the eyes of sweet-toothed viewers. Slowly but surely, my efforts paid off—I hit the jackpot with 100k followers! I couldn’t believe it; my cookies were gaining a fanbase.
You see, I believed in the magic of virality. I thought, “If I go viral, sales will follow suit.” Therefore, my focus was on creating content that would sweep people off their feet and straight into my cookie haven.
One day, it happened. One of my sales marketing videos showcasing the aesthetic beauty of my cookies went viral. It went to the coveted For You Page (FYP) on TikTok. The comments section exploded with praise, people drooling over their screens, expressing how delicious and tempting my cookies looked. The video racked up over 200k views, and I was on cloud nine.
But then, reality hit me like a cold breeze on a winter morning. Despite the views, despite the praises, there were no sales. Not one. Nada. Zilch. I checked my sales report, and there it was—only $5 in revenue from that viral video.
Confusion settled in like flour in a mixing bowl. Why were people interested enough to watch but not enough to buy? I scratched my head, pondering what went wrong in my marketing recipe.
In my moments of doubt, I faced the hard truth—I needed help. Maybe, I wasn’t cut out for marketing. Maybe I should have consulted an expert before diving into the vast sea of online selling. It felt like I was baking cookies without a recipe—delicious but lacking in some secret ingredient.
Fueled by my determination, I decided to educate myself. I delved into the world of sales marketing, studying every nook and cranny. It wasn’t easy; it was like learning a new language. However, through my studies, I stumbled upon a revelation that shook the very foundation of my belief: viral does not necessarily translate to increased sales.
I realized that I had been fixated on the wrong metric. While the views and followers were nice, what mattered more was creating a connection with my audience and guiding them towards the delightful experience of enjoying my cookies.
Armed with this newfound knowledge, I adjusted my marketing strategy. I started engaging with my audience, sharing the behind-the-scenes of my cookie-making process, and highlighting the joy my treats brought to people. Slowly but surely, the tides began to turn.
Now, no longer was I solely focused on the numbers. I embraced the emotional side of marketing, telling the story of my cookies in a way that touched the hearts of my potential customers. It wasn’t about going viral; it was about making a lasting impression.
As time went on, my sales started to pick up. The $5 from that viral video became $50, then $500. I realized that it wasn’t just about the cookies; it was about the connection I built with my audience.
So here I am, a wiser and more seasoned businesswoman, with a valuable lesson to share. If you’re thinking about venturing into the world of online business, I implore you to consider the importance of understanding digital marketing before pouring your hard-earned money into ads. It’s not just about the cookies; it’s about knowing how to share your story in a way that truly resonates with your audience.
Learning from my own journey, I’ve come to realize that the key to success lies in understanding the nuances of digital marketing. It’s not about chasing virality but building genuine connections with your audience. So, before you embark on your own adventure, take the time to learn the ropes of digital marketing.
Come join our members at digitalmarketingmalaysia.com and get right into the world of digital marketing and boost your sales.
We’ll guide you through the process, step-by-step, to save you money on poor advertisements. With genuine success experiences and campaign success stories to share, the team will provide you with heartfelt guidance. Are you prepared to take a cost-effective and emotionally charged digital journey?
Subscribe now and join us.